After an invitation to a wedding in Greece, we were placed with the groom’s sister and brother-in-law.
The brother-in-law is a farmer and grows peaches.
That year, it was 2009, he had to destroy almost his entire harvest. Sanctions against Russia, its main buyer, came into effect and so none of the perishable or non-perishable goods could be exported.
Almost the entire harvest ended up in organic waste.
He was not an isolated case, as he told us. Many farmers in northern Greece are affected.
The compensation from the EU is only enough to cover the most necessary expenses with great difficulty and next year’s harvest is also at risk.
Why not just sell it elsewhere?
It is very difficult for the farmers to find other buyers at short notice, he explained to us. You wouldn’t even know how. There would be no such thing as a platform for harvested products and overproduction that would be sent directly to users.
There was nothing he could do other than destroy almost all of the fruit he laboriously cultivated and cared for.
His situation didn’t leave us alone and so a few days and thoughts later we got back to talking about the same topic.
What if there was a way…
We asked him how it would be if there was a way to present his harvest on the open market and thus get in touch with other traders at home and abroad.
He liked the thought. Just by contacting them would make it known that products were available that might be missing elsewhere.
And so we came up with the idea of founding a platform to bring producers and traders or bulk consumers together.
We are happy that we were finally able to implement the idea.